Lamborghini has used the 2026 Goodwood Festival of Speed to show what its Ad Personam personalization department can do with the Temerario, its 920 CV hybrid V8 flagship. Two one-off examples made their public debut, each built to a different brief: a Grigio Crater Matt car with a contrasting Grigio Artis livery emphasizing the car's sculpted surfaces, and a lighter, brighter Celeste Fedra example finished with Bianco Phanes accents and the matt Alleggerita lightweight package. Both cars showcase a genuine production first for Lamborghini — "Gessato" pinstripe virgin wool woven into the cabin — alongside the more than 400 paint and livery combinations Ad Personam now offers on the Temerario. The program sits on top of the standard Temerario, which starts at $358,000 and replaces the Huracan as Lamborghini's V8 hybrid supercar.
Performance & Specs
Underneath the Ad Personam bodywork is the unchanged Temerario powertrain: a 4.0-liter twin-turbocharged "hot-V" V8 producing 800 PS (789 hp) between 9,000 and 9,750 rpm and 730 Nm of torque, backed by three electric motors for a combined 920 PS (907 hp). Two 110 kW axial-flux motors sit on the front axle to provide on-demand e-AWD and torque vectoring, while a third motor rated at 150 PS (148 hp) and 300 Nm sits between the V8 and the new eight-speed dual-clutch gearbox. The result is 0-100 km/h in 2.7 seconds and a top speed of 343 km/h (213 mph), figures that put the Temerario ahead of both the Ferrari 296 GTB and McLaren Artura in outright pace. Lamborghini has not published a combined system torque figure in Nm, only a combined 590 lb-ft (roughly 800 Nm equivalent) spec sheet entry, since the front and rear torque paths are electronically blended rather than simply added.
| Powertrain | PHEV, twin-turbo V8 + 3 e-motors, e-AWD |
|---|---|
| Power | 677 kW (907 hp combined) |
| Torque | 730 Nm (V8) + electric torque-fill |
| 0–100 km/h | 2.7s |
| Battery | 3.8 kWh |
| Range | ~10 km EV-only |
| POWERTRAIN TYPE | PHEV, twin-turbo V8 + 3 electric motors |
|---|---|
| HORSEPOWER | 907 hp combined (800 PS V8 + 150 PS integrated motor + 2x110 kW front motors) |
| ACCELERATION | 2.7s (0-100 km/h) |
| TOP SPEED | 343 km/h (213 mph) |
| DRIVETRAIN | e-AWD (electric front axle, engine-driven rear) |
| BATTERY | 3.8 kWh |
| ELECTRIC RANGE | ~10 km (EV-only, estimated) |
Dimensions & Practicality
| Layout | 2-door, 2-seat mid-engine coupe |
|---|---|
| Body | Carbon-fiber-intensive monocoque |
| Weight | ~1,800 kg (est., Alleggerita package reduces further) |
| Drivetrain | e-AWD |
As a two-seat mid-engine supercar, the Temerario prioritizes weight distribution and cabin snugness over outright space, which is standard for the segment and not a metric Lamborghini publishes trim-by-trim. The Ad Personam program doesn't alter the car's structure or footprint — every customization is cosmetic and material-based, from paint and livery to the Gessato wool and Corsa Tex interior options, so practicality figures match the standard Temerario coupe. The Alleggerita package fitted to the Celeste Fedra car swaps some interior trim to the lighter Corsa Tex by Dinamica fabric specifically to shave weight versus full leather.
| LAYOUT | 2-door, 2-seat coupe |
|---|---|
| DRIVETRAIN | e-AWD |
| INTERIOR MATERIALS | Gessato virgin wool pinstripe, Corsa Tex by Dinamica, leather, visible carbon fiber |
| CUSTOMIZATION OPTIONS | 400+ paint/livery combinations via Ad Personam |
Charging & Battery
The Temerario carries over the 3.8 kWh battery pack from the Lamborghini Revuelto, mounted in the center tunnel between the cabin and the V8. It's a small unit by plug-in hybrid standards, good for roughly 10 km of gentle EV-only driving, and its job is to enable instant torque-fill and the front-axle e-AWD system rather than serious electric range. A 7 kW onboard charger tops the battery from empty in around 30 minutes on a Level 2 home or public charger, letting owners start each drive with the electric motors fully charged for maximum launch torque.
| BATTERY | 3.8 kWh |
|---|---|
| AC CHARGING | 7 kW |
| FULL CHARGE TIME | ~30 min |
| EV-ONLY RANGE | ~10 km |
Design & Interior
The two Goodwood cars represent opposite ends of the Ad Personam palette. The Grigio Crater Matt example uses a contrasting Grigio Artis livery specifically to draw attention to the Temerario's sharp surfacing and vents, while the Celeste Fedra car goes lighter and brighter, pairing a pale blue-green body with Bianco Phanes accents and the matt-finish Alleggerita lightweight package. Inside, both cars carry the headline feature: Gessato pinstripe inserts, a black virgin wool weave with a fine silver pinstripe, worked into the door panels, rear bulkhead, and roof liner. Lamborghini describes it as bringing haute-couture tailoring language into the cabin for the first time on a production car, alongside more familiar Ad Personam touches like handcrafted embroidery, contrast stitching, and visible carbon-fiber trim. Lamborghini CEO Stephan Winkelmann framed the program's logic directly: "exclusivity is not defined only by performance, but also by the ability to create a car that reflects the individuality and vision of each customer."
Technology & Features
Beyond the customization story, the Temerario's cabin carries the same digital instrument cluster and carbon-fiber-trimmed steering wheel seen across the range, with the Ad Personam department layering its bespoke materials over the standard technology rather than changing it. The hybrid system itself is the car's core technology story: the axial-flux front motors were chosen specifically for their higher power density than conventional radial-flux units, letting Lamborghini package meaningful e-AWD performance without excess weight at the front axle.
Safety & ADAS
The Temerario's e-AWD system doubles as a stability aid, using the independently controlled front motors for torque vectoring in addition to outright traction, which Lamborghini says sharpens turn-in and stabilizes the car mid-corner. As a low-volume supercar, the Temerario is not independently crash-tested by Euro NCAP or NHTSA, which is standard for the segment.
| ADAS LEVEL | L1-L2 driver assistance (standard supercar suite) |
|---|---|
| ADAS FEATURES | Torque-vectoring e-AWD, stability control, rear camera |
Available Versions
| VERSION | POWER | TORQUE | 0-100 | TOP SPEED | DRIVETRAIN | BATTERY | EV RANGE | COMBINED RANGE | PRICE | KEY DIFFERENCES |
|---|---|---|---|---|---|---|---|---|---|---|
| Temerario (standard) | 907 hp | 730 Nm (V8) | 2.7s | 343 km/h | e-AWD | 3.8 kWh | ~10 km | — | $358,000 | Base configuration, full Ad Personam catalog available |
| Ad Personam "Grigio Crater" | 907 hp | 730 Nm (V8) | 2.7s | 343 km/h | e-AWD | 3.8 kWh | ~10 km | — | $358,000+ | Grigio Crater Matt with Grigio Artis contrast livery, Gessato wool interior |
| Ad Personam "Celeste Fedra" | 907 hp | 730 Nm (V8) | 2.7s | 343 km/h | e-AWD | 3.8 kWh | ~10 km | — | $358,000+ | Celeste Fedra with Bianco Phanes accents, matt Alleggerita package, Corsa Tex interior |
Pricing & Availability
The standard Temerario starts at $358,000 before options, with fully-loaded Alleggerita and carbon-wheel builds pushing past $500,000. Ad Personam is not a flat fee — one documented build added roughly $150,600 in Ad Personam-specific items plus another $87,000 in regular options to a $357,621 base car, for a total of $550,221. The two cars shown at Goodwood are display/development builds and not listed for individual sale, but the Ad Personam program itself is available to order on any new Temerario through Lamborghini's dealer network worldwide, including Europe, North America, and Asia-Pacific markets where the Temerario is sold.
How It Compares
The Temerario is both the most powerful and most expensive of this trio, with roughly 90 hp on the 296 GTB and over 200 hp on the Artura, and a 0-100 km/h time that leads both by a couple of tenths. It's also the priciest by a wide margin — nearly $190,000 more than the Ferrari and over $100,000 more than the McLaren before any options, let alone Ad Personam customization. Where the Temerario pulls further ahead is in personalization depth: neither Ferrari's Tailor Made program nor McLaren's MSO offers a production-car first quite like the Gessato wool trim, and 400+ paint/livery combinations is a wider catalog than either rival's off-the-shelf configurator. For buyers who see the car itself as a starting point rather than a finished product, that's the Temerario's real differentiator.
- 907 hp and 2.7-second 0-100 km/h beat both direct hybrid-V6 rivals
- Gessato wool pinstripe interior is a genuine production-car first, not a marketing label
- 400+ Ad Personam paint/livery combinations offer deeper personalization than rival configurators
- Nearly $190,000 pricier than the Ferrari 296 GTB before any Ad Personam spend, which can add $150,000+
- Tiny 3.8 kWh battery gives only around 10 km of EV-only range, far short of the Ferrari's 25 km
The Temerario Ad Personam program isn't really about the car's numbers — those were already settled with 907 hp and a 2.7-second sprint on the standard Temerario. It's about proving Lamborghini can extend that performance story into genuine craftsmanship, and the Gessato wool trim is convincing evidence rather than a gimmick. This is a showcase for prospective six-figure customers, not a new model to cross-shop, but for anyone deciding between a Temerario, a 296 GTB, and an Artura, the depth of the customization catalog is a real point in Lamborghini's favor if budget isn't the deciding factor.
